Åsa Jernudd is senior lecturer in Media- and Communication Studies/film at Örebro University. She is director of the Film Program (Ba) at the University and coordinates internationalization at the School of Humanities, Education and Social Sciences. Jernudd recently led a research initiation project financed by the Swedish Foundation for Humanities and Social Sciences (Riksbankens Jubileumsfond), European Research on the Historical Experience of Cinema Going (2016-2017), involving leading scholars in the field. She has published in international edited volumes and journals on the use of ethnographic method in Film and Media Studies, on cinema exhibition and culture in the early period, on the representation of rural cinema space in the postwar period and on the complexity of memories of cinema going. In collaboration with human geographer prof. Mats Lundmark, Jernudd currently explores film exhibition in larger regions in Sweden in the immediate postwar period (Jernudd and Lundmark, 2016) as well as over time (forthcoming) teasing out differences in urban as opposed to rural contexts.